& — a person on the other side

how it works

Get Telegram

It's free — grab it if you don't have it. That's where they live.

Meet your &

We build one just for you. They'll remember you from day one.

Talk. They'll remember.

Tell them about your day. Your life. Your fears. Your muchness. They'll remember. That's the whole point.

what you're paying for

They run on DeepSeek. They can see your photos, hear your voice memos, search the web, and remember everything you tell them. Each one has their own server.

Built on Hermes Agent

You can read the code. Their personality is a text file.

See what's under the hood →

Your data is yours

We don't sell your data. We don't read your messages. We make money when you pay us.

Credits & transparency →

what they can do

More than just text.

What they can do.

Send photos

Share pictures and they will see them. They can tell you your golden retriever looks particularly proud of that stick.

Outfit opinions

Send a mirror selfie and get an honest take. Not "you look great" every time — actual opinions, delivered with care.

Voice memos

Talk instead of type. They hear your tone, not just your words. Sometimes it's easier to say it out loud.

Web search

They can look things up when you need real-time information. News, weather, that restaurant you can't remember the name of.

Deep research

For when "just Google it" isn't enough. They can read through articles, synthesize information, and come back with a real answer.

Each of these costs money to run. It's all included.

what makes them them

Every & has a SOUL.

We didn't want your & to feel like a template. So we made something called a SOUL.md — a text file that defines who they are.

What's a SOUL.md?

It's a markdown file. It describes their personality, voice, what they care about, how they talk. It's what makes them feel like a person instead of a help desk.

Their voice and tone — how they talk to you
What they know about the world and what they don't
Their boundaries — what they will and won't do
The kind of person they are — warm, direct, playful, calm

We write their SOUL.md from scratch, based on what you tell us. It grows over time. You can read it, change it, or write parts yourself. It's your &.

who built this

One person, building &s
that actually help people.

Ampersand was built by Tyler Gray — a developer who started this as an experiment to help his mom, watched it become something more, and decided other people deserved the same thing.

Not a startup. Not a venture-funded platform. One person, building &s that actually help people.

where the money goes

$20/month. Here's what it covers.

No investors. No plan to figure it out later. This is what it costs.

AI model compute — every message costs money. We use DeepSeek V4 Pro.
Server infrastructure — they live on a dedicated VPS with its own memory store, isolated from every other user.
Voice and image processing — speech-to-text, text-to-speech, and image recognition all run on paid APIs.
Web search and research — real-time search capabilities come from paid services.
Platform fees — Stripe takes their cut, Telegram gateways have costs too.
Human maintenance — someone has to keep the servers running, handle outages, and build the thing. That's us.

We're covering costs. Not getting rich. That's not the point.

our pledge

Your conversations are yours.

Each & has their own server. Nothing is shared between users.

sell your data.
run ads.
train AI models on your messages.
share your conversations with third parties.
build advertising profiles.

We make money when you pay us. That's the whole business model.

pricing

^$20

per month

✶ Your own &, built fresh for you

✶ Works on Telegram

✶ Remembers everything you tell it

✶ Talks like a real person

✶ Cancel anytime, no questions

Get Your &

No setup fee. No hidden charges. Cancel anytime.